Richard Bandler's International Society of NLP Licensed Coach

FINAL NLP Practitioner Course of 2019 Sun 20th - Sat 26th 9.00 am - 6.00 pm Special Extra EARLYBIRD discount of AED1000 on standard fee until 30th Sept or while places still available

Click here to register or Click here for Fees & Payment Options

ACCREDITED COURSES in NEURO-LINGUISTIC PROGRAMMING (NLP) & COACHING                                                                                                       

NLP Practitioner: 20th - 26th Oct 2019 from 9.00 a.m. to 6.00 p.m. Dubai

NLP Coaching Foundations: 29th Nov - 2nd Dec (Fri - Mon) from 9.00 a.m. to 6.00 p.m. Holiday Inn Hotel, Al Barsha, Dubai

NLP Master Practitioner from 9.00  a.m. to 6.00 p.m. (contact us for details of the dates & venues of our forthcoming courses)

NLP Coaching Practice & Accreditation Part 1: from 9.00 a.m. to 6.00 p.m. (contact us for details of the dates & venues of our forthcoming courses)

NLP Coaching Practice & Accreditation Part 2: from 9.00 a.m. to 6.00 p.m. (contact us for details of the dates & venues of our forthcoming courses)


NLP has been established for over forty years, since ‘The Structure of Magic – Volume 1’ by the co-creators of NLP, Richard Bandler and John Grinder, was first published in 1975. Since then many people have developed their own interpretations and versions of NLP, however, the international Society of NLP™, which was founded by Bandler and Grinder as the first-ever NLP organization, is the only association that still follows the original model of ‘pure’ or ‘classic code’ NLP as developed by Bandler and Grinder. The Licensing Agreement and Certification for anyone who completes a Society of NLP™ accredited training, delivered by an approved and Licensed Society of NLP Trainer, is personally signed not only by the Trainer but also signed and sealed with a Unique Reference Number (URN) by Dr Richard Bandler and the President of the Society, John La Valle. Only certification bearing this seal and URN is genuinely a Society of NLP™ (SNLP) approved and recognized programme following Dr Richard Bandler’s approved curriculum.

For many years, the only programmes in NLP leading to certification and accreditation by the SNLP (other than short courses run by Dr Richard Bandler in person), have been the Licensed NLP Practitioner and Licensed Master Practitioner courses. In recent times there has been a huge growth in the Coaching profession, with Coaches offering their services for Business, Executive and Leadership Coaching in the Corporate sector, Life Coaching, Career and Education Coaching, Sports and Performance Coaching, and the demand for Licensed Coach programmes. In response to popular demand, Dr Bandler has now approved a number of SNLP Licensed Trainers to deliver SNLP accredited Coaching programmes. Previously, the SNLP only offered Certification in Business Coaching and Sports Coaching but now Dr Bandler has appointed Alessio Roberti, the distinguished SNLP International Director of Business Coaching,  to develop a programme for SNLP Licensed Trainers to be certified to deliver the first SNLP accredited Licensed Coach courses, preparing participants to conduct Coaching in any field that they wish.

Now a very small number of of SNLP Licensed Trainers internationally, including Dr Leila and Phil Edwards of Transformations Institute, have been Licensed to deliver the new SNLP Licensed Coach programme.

The new programme comprises the following elements with two new Coaching modules as well as the SNLP Practitioner and Master Practitioner course. If you don’t wish to become a Licensed Coach, you can take the NLP courses without the Coaching Modules. If you have obtained both your NLP Practitioner and Master Practitioner certification from a Licensed SNLP Trainer, then once you have gained experience and become skilled in NLP, then you are eligible to apply for training as an SNLP Licensed Trainer.



22nd - 28th February 2019 (certification from the Society of NLP founded by Dr Richard Bandler) from 9.00 am - 5.00 pm - Dubai

NB: The NLP Practitioner course can be taken before or after the first Coaching Foundations Module.

Standard course fee is AED 7,950, reduced to AED 7,450 for Earlybirds who pay two weeks in advance.

There is a discount for those who register for all four modules of the full SNLP Licensed Coach programme.



    26th April - 2nd May 2019 (certification issued by the Society of NLP founded by Dr Richard Bandler) from 9.00 am - 6.00 pm - Dubai 

    The NLP Master Practitioner course can be taken before or after the Coaching Foundations Module. It is essential for those who wish to take the final Coaching Practice Module to become a Licensed Coach to have already completed the NLP Practitioner, NLP Master Practitioner and the Coaching Foundations Modules.

    Standard course fee is AED 8,950, reduced to AED 7,450 for Earlybirds who pay at least two weeks in advance. Those who have already registered and paid for the course with the NLP Practitioner course above receive an additional discount of AED 1,000 for each of the courses at the applicable rate.



    8th - 9th & 13th - 14th March 2019 (certification from the Society of NLP, founded by Dr Richard Bandler, upon completion of the NLP Coaching Course) from 9.00 am - 6.00 pm - Dubai

    This 4-day intensive course provides an introduction to the Coaching process and the most successful models of Coaching since Tim Gallwey’s ground-breaking ‘Inner Game’ series of books was launched in the 1970s and subsequently developed by Sir John Whitmore into his highly influential ‘G.R.O.W.’ model. We also include: Patrick Lencioni’s work with coaching teams; elements of the Co-active Coaching; the ‘Wheel of Life’; 360⁰ feedback; the Coaching Contract; etc. The course will provide a theoretical framework for the process but the focus will be very much on applied skills and how to introduce Coaching into a variety of different contexts: Business & Organisational Coaching; Executive & Leadership Coaching; Life, Personal & Relationship Coaching; Academic, Educational & Career Coaching; Health, Lifestyle and Well-Being Coaching; etc. Participants will be provided with follow-up references and resources, which will required by those who wish to prepare for the next level to become fully Licensed Coaches.

    This course is open to all those who are interested in becoming Coaches and there is no requirement to have trained in NLP in order to register, although some prior knowledge of NLP will be useful. Those who wish to become fully accredited Coaches will need to take both the NLP Practitioner and Master Practitioner courses in order to qualify for the final Coaching Practice course in March.

    Standard course fee is AED 5,950, reduced to AED 5,450 for Earlybirds (pay at least two weeks in advance).

    Includes: course materials, veg. lunches, and Certificate of Attendance.



    10th - 11th May 2019 from 9.00 am - 6.00 pm - Dubai

    12th - 13th May 2019 Individual Assessment Appointments (certification issued by the Society of NLP founded by Dr Richard Bandler) - Dubai

    This intensive course revises and reinforces the key NLP concepts and techniques, in the context of applying these as a Licensed Coach. Participants will attend the first two days and then on one of the last two days will attend to conduct an observed ‘live’ Coaching session with a practice Coachee client, followed by feedback and a viva assessment by the Course Leader.

    A substantial element of the course will be practicing and demonstrating applied skills in the Coaching session with ‘real life’ Coachees from relevant sectors (reflecting the Coach’s preferred field of practice).

    Coaches in training will receive ongoing feedback from fellow participants, Coachees and Observers, including the Course Leader.

    Eligibility for this course requires that participants have:

    Completed the Level 1 Coaching Foundations course with a Society of NLP Licensed Trainer

    Obtained their Society of NLP Licensed Practitioner certification, OR

    have successfully completed an NLP Licensed Practitioner programme with another NLP training organization, subject to being assessed as having an adequate level of knowledge and skill in the SNLP Licensed Practitioner core skills and competences to meet the requirements for entry to the SNLP Licensed Master Practitioner training (there may be a charge for this assessment).

    NB: Those who have completed their NLP Practitioner training with another NLP training provider may be required to repeat some/all of an SNLP Licensed Practitioner course, for which there will be a reduced fee plus a charge to cover overheads (lunch, materials, etc.). If they wish to obtain the SNLP Licensed Practitioner certification there will be a fixed charge of AED 750 for the licence fee payable to SNLP.

    Obtained their Society of NLP Licensed Master Practitioner certification, regardless of which SNLP Licensed Trainer they trained with.

    There will be both written and practical assessments for this course, including a post-course written examination. On successful completion of all elements, participants will be awarded the SNLP Licensed Coach Certificate with a stamp and URN, issued by the SNLP and personally signed by Dr Richard Bandler. 

    Standard course fee is AED 5,950, reduced to AED 5,450 for Earlybirds, including Certification
    For those who wish to complete the full SNLP Licensed Coach training and be accredited as an SNLP Licensed Coach:
    The total for all FOUR courses at the standard rates is AED 28,900.
    For those who wish to pay by instalments and commit to all four courses, there is a reduction of over 10% and the amount of AED 25,000 can be paid by 5 equal monthly instalments of AED 5,000 each, commencing by the date of the first course taken. Certification will only be released on completion of the full payment due.
    If you pay by instalments, you’ll be required to sign a formal Instalment Agreement and provide us with post-dated cheques for the agreed amounts.
    Those who pay the full amount at the start of the series of four courses will receive a discount of 25% and pay just AED 21,800 by the start of the first course.
    For any other variation on the courses taken, please contact us to discuss your particular situation and we’ll provide you with a quotation.
    We look forward to hearing from you soon with your Registration Form to get you started on your journey to achieving great new skills in communication, influencing and facilitating, enabling yourself and others to change your life for the better in every way!



    OPTION 1

    Full Programme

    OPTION 2

    NLP Practitioner only

    OPTION 3

    NLP Master Practitioner only

    OPTION 4

    NLP Practitioner & Master Practitioner

    OPTION 5

    Coaching Foundations only

    NLP Practitioner

    Pay for the FULL SOCIETY OF NLP™ LICENSED COACH Programme by the start of the first module taken 

    (either NLP Practitioner or Coaching Foundations)

    Pay for NLP Practitioner course only


    Standard Rate

    AED 7,950


    Pay for BOTH NLP Practitioner & Master Practitioner

    (not Coaching courses) by the start of the NLP Practitioner

    Standard Rate (20% Reduction on standard fee per course) 


    AED 14,210

    NLP Master Practitioner -

    Pay for the 

    NLP Master Practitioner course only

    Standard Rate

    AED 8,950

    Coaching Foundations - - -
    Coaching Practice

    (If paying per module, the Standard Rate for Coaching Practice is 

    AED 5,950)

    - - - -

    SAVE AED 7,200


    Pay Just

    AED 21,600

    - - - -
    Earlybird Discount of AED 500 for payment two (2) weeks before course starts.

    Earlybird discount only applies if paying for the Coaching Programme per Module at the standard rate, not on the 25% discount rate

    Save AED 500


    Pay just

    AED 7,450

    Save AED 500


    Pay just 

    AED 8,450

    Save AED 1,000


    Pay just 

    AED 13,210

    Save AED 500


    Pay just 

    AED 4,450 

    Instalment Plan

    OPTION 1(a) see below. 5 x AED 5,000

    Total of AED 25,000

    - - - -


    NLP & Coaching Certification

    “Terms and Conditions apply to all fees and special offers shown on the table above. When any other special offers, additional discounts and ‘Flashsale’ deals are made, the offers apply to registrations made during the period specified for the offer only and cannot be applied retrospectively or after the deadline has passed, regardless of the rates applicable before and after the period of the special offer.

     If a participant is unable to attend the course for which they have registered, where alternative dates are available it may be possible to attend the same course at a later date. However, no refunds are given in any circumstances once a registration has been accepted and confirmed.